
"What I thought was a dream, was as real as it seems" goes the refrain
from Flipsyde's poignant hit "Happy Birthday" off the group's 2005
debut "We the People." And, that's the story of Flipsyde (Chantelle
Paige/vocals, Piper/MC, Steve Knight/vocals & acoustic guitar and Dave
Lopez/lead guitar) which started with a dream in the complicated
streets of Oakland, California, where the grittiness of Richmond and
the political awareness of Berkeley collide.
Lauded by The Washington Post as "the best hip hop album of the year,"
Flipsyde's "We the People" went on to sell a quarter of a million units
world wide - embraced by audiences as far and wide as Japan and Germany
where "Happy Birthday" became a top 3 hit. In the US, "Someday,"
another powerful song about coping with, if not rising above this
world's adversities, became the theme song to NBC's coverage of the
Winter Olympics. It was an adventure for Flipsyde who embarked on a
steady touring schedule of two years opening for the likes of Snoop
Dogg, The Game and The Black Eyes Peas.
"We learned a lot from those concert tours," says Piper, Flipsyde's
razor-sharp MC. "Those artists have a personality and strong
point-of-view in what they do. They all come from different places
artistically, but they do their thing with passion. That's what we
always try to do and it was inspiring to see them finding success
following their heart."
It was during that period that a serendipitous event transpired to
shape Flipsyde's next musical chapter. Multi-talented
artist/writer/producer/label head Akon came across Flipsyde's "Happy
Birthday" video on German TV during a European tour of his own. "The
song got me right away." remembers Akon. "I knew right then I wanted
to work with Flipsyde."
Just weeks later, Flipsyde found themselves in an Atlanta studio with
Akon. They'd gone in to try cutting one song and ended up recording
three. It was a perfect musical connection and Akon invited the group
to release their next album via his Kon Live label through Flipsyde's
Cherrytree Records (both sister companies within the Interscope label
group).
But that wasn't the only encounter that was to shape Flipsyde's
immediate future: Through a mutual Bay Area acquaintance, the
Flipsyde boys met Chantelle Paige, a dynamic young writer, singer and
dancer.
"I was a big fan of Flipsyde," recalls Chantelle. I thought they were
completely original because their lyrics and messages were on point but
their beats still knocked hard."
"We introduced Chantelle to Akon and he flipped out," laughs Steve
Knight, Flipsyde's raspy-voiced singer and acoustic guitarist. It was
a0D
powerful musical bond with Chantelle and 'Kon felt it straight away. We
all ended up writing the new album togeth
er and pushing the music into
new areas."
Akon (Gwen Stefani's "Sweet Escape," Akon/Eminem "Smack That" and Akon
"Right Now (Na, Na)) handles primary production duties for State of
Survival. Other major production comes courtesy of Fingaaz, (Down's
"Lean Like a Cholo"), Red One (Lady Gaga's "Just Dance") and Martin
Kierszenbaum (Flipsyde's "Happy Birthday"). State of Survival's songs
touch every emotion. From the club-bangin' energy of "Spinnin',"
"Green Light" and "Toss It Up" to the feel-good bounce of "High on
Life" and "Friends" - from the uplifting "This Is the Life" to the
romantic "If You Really Love Me" - from the urgency and vim of
"Soldier" to the satire and wit of "Welcome to Hollywood," State of
Survival is a journey through various moods and hard-hitting tracks.
In State of Survival, Flipsyde continues to follow their instincts and
explore new musical ground. "Our goal is to reach as many people in the
world as possible," Knight summarizes. "This album is a snapshot and
photo of our last two years. It's inspired by so many things. We are a
combination of the way things are in our world and the way things
should be. That's why the name Flipsyde is fitting. That's what our
sound and lyrics are."